Pokemon GO : The Next Social Phenomenon ends Candy Crush Saga’s 3 year old reign

Within two days of launch, Pokemon Go was installed on fully 5 percent of all US Android devices, more than doubling Tinder’s now-paltry 2 percent claim. According to internet analysts at Similarweb, there are now currently almost as many people wanting to be the very best like no one ever was as there are daily active Twitter users. Researchers believe that Pokemon Go’s active usership may soon exceed Twitter’s. That’s pretty incredible considering Pokemon GO is only available is selected regions as of now.Is it the next Social Phenomenon?

 

Pokemon GO has boosted the market value of Nintendo Co. by $9 billion in just a few days, as investors cheered the Japanese videogame maker’s first mobile-gaming hit.

“Pokémon Go,” which was released less than a week ago, already ranks among the most-downloaded and top-grossing smartphone apps. But its sudden success is raising questions about the privacy and security technologies fueling the game, as well as the physical risks of playing it.

The smartphone app lets players scour parks, subway stops and other locations for cute monsters. It uses a technology called augmented reality, which blends digital images with a person’s view of the real world through the phone’s camera. The technology is the main feature behind a coming headset from Microsoft Corp. called HoloLens.

 

pokemon-go-wrecks-tinder-840x671

pokemon-go-vs-twitter-840x660

 

What’s more is that engagement on Pokemon Go is through the damn roof. 60 percent of users who install the app are active users, and currently the average Pokemon Master uses the app an average of 43 minutes, 23 seconds a day. That’s more than Facebook Messenger,Snapchat, Instagram, and Whatsapp, all former titans in the app engagement category.

Nintendo shares surged 25% in Tokyo on Monday—a welcome relief for the company after the unsteady launch of its first mobile app, Miitomo, in March. Much attention has swirled around games potentially involving Nintendo’s signature characters such as Mario. Instead, the company’s first hit stems from its partnership with the companies that developed “Pokémon Go”: Pokémon Co., which is 32%-owned by Nintendo, and Niantic Inc., a spinout from Google parent Alphabet Inc.

Nintendo shares surged 25% in Tokyo on Monday—a welcome relief for the company after the unsteady launch of its first mobile app, Miitomo, in March.

Risks

Police in the U.S. and Australia have urged players should be aware of their surroundings.

One of the first visuals players see after downloading the game is a warning to be careful. That didn’t help Dakota Schwartz, a 27-year-old tech-support specialist who has caught nearly 150 digital creatures since downloading the game. He sprained his ankle at a San Francisco public park trying to capture a particular Pokémon—a brown dinosaurlike beast wearing a skull for a helmet. A recent news report from the U.S. suggests the use of Pokemon GO in the mugging done by four men according to the police although it is not yet clear how.

Beyond physical dangers, “Pokémon Go” may pose digital risks. Privacy advocates expressed concerns Monday some “Pokémon Go” players are giving Niantic access to a trove of personal data without realizing it.

Police in the U.S. and Australia have urged players should be aware of their surroundings.

Pokemon Go has already taken the world to its magic.Such is the response from users that everywhere users are playing with it but still it is not available in rest of the world. Pokemon Go global rollout was stopped due to Server Overload at Niantic side. Users in U.S., Australia and New Zealand can still play it, while those in the U.K., the Netherlands and other countries will have to wait to install the app. But, in case you want to really try it out and increase more server load and problems for the developer, you can download the apk from below.

 

Pokemon GO (Playstore)
Pokemon GO (apk)

What do you think of the Pokemon game becoming a nearly ubiquitous phenomenon already? When it’s not even released in parts of Asia and Europe. Pokemon is a global franchise and has huge fan followings across the globe. So these trends are only going to go higher as it is made available in more and more regions of the world. 

 For PokemonGo tricks and tips check this out.

 

UPDATE : Pokemon GO ends Candy Crush Saga’s 3 year old reign

More Pokemon Go statistics have come in, courtesy of Survey Monkey. Its data has suggested that Pokemon Go has become the biggest mobile game in US history. Pokemon Go receives 21,000,000 daily active users, which has surpassed Candy Crush Saga’s three-year old record. The app is so popular on Android devices that it has not only surpassed Twitter, but it looks to surpass Snapchat and even Google Maps. We’ve included the chart data in an image gallery below, so feel free to check it out.

 

13 thoughts on “Pokemon GO : The Next Social Phenomenon ends Candy Crush Saga’s 3 year old reign

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