A group of Google employees have developed a set of 13 new emojis they believe will better represent and empower the modern woman.
The team submitted their proposal for emoji gender equality this week to the Unicode Consortium, the Silicon Valley tech organisation that oversees the creation of new emojis.
The new emojis show woman in roles such as doctors, tech workers, mechanics, farmers, educators and rock stars.
“We believe this will empower young women (the heaviest emoji users), and better reflect the pivotal roles women play in the world,” the proposal explains.
“No matter where you look, women are gaining visibility and recognition as never before. Isn’t it time that emoji also reflect the reality that women play a key role in every walk of life and in every profession?”
‘Where was the fierce professor?’
The lack of diverse emojis hit author and assistant professor of English at Ohio Wesleyan University, Amy Butcher, when she found out her friend had received tenure and she wanted to send a congratulatory text.
But for all the emojis in her phone’s library, not a single one captured the sentiment she wanted to communicate. There were no professional women.
“Where, I wanted to know, was the fierce professor working her way to tenure? Where was the lawyer? The accountant? The surgeon?” Ms Butcher wrote in an op-ed for the New York Times.
“How was there space for both a bento box and a single fried coconut shrimp, and yet women were restricted to a smattering of tired, beauty-centric roles.”
More than 90 percent of the world’s online population use emoji. But while there’s a huge range of emoji, there aren’t a lot that highlight the diversity of women’s careers, or empower young girls. There are emoji like these for men:
but with options like these for women:
… the emoji representing women aren’t exactly, well, representative. So we’ve been working to make things better.
Says Google’s Official blog.
Even Michelle Obama is on board
Previous campaigns to improve emoji diversity have resulted in the addition of more racially diverse characters as well as emojis in same-sex relationships.
The demand for more representative emojis has even captured the attention of US First Lady Michelle Obama, who in March tweeted that she would like to see an emoji of a girl studying.
As the Google team wrote in its proposal: “Given the urgency to improve the representation of women in emoji, we recommend standardising these characters as quickly as possible.”
What do you think about these new emojis? More emojis can never be a bad thing right?