LG this morning dropped quite the news bomb on the Android world, announcing that the V20 — the successor to last year’s V10 — “will be the first device to feature Android 7.0 Nougat out of the box” when it ships this September.
LG Electronics’ next flagship phone the V20 will be powered by Nougat, the latest version of the Android OS, the company has announced. The smartphone will be the first to run Android 7.0 from the get-go and will have a focus on multimedia.
LG has cooperated extensively with Google in the past — they launched the Nexus 4, Nexus 5, and Nexus 5X — and is always the first among Android vendors to use the latest version of the OS in their smartphones.
It’s unlikely LG was given any special treatment by Google in order to claim its first with Nougat. Most big manufacturers have access to the code for a new version of Android well in advance of the public release. It’s more likely LG, knowing Google’s timetable, decided to work that into its development roadmap for the V20.
LG is likely gearing up to launch the LG V20 in September, which would be just 10 months after the company launched the V10. An interesting piece to note is LG likely moving towards the V20 branding instead of the V11, which may have appeared to be the obvious next release. Moving up the launch by two months would be a surprising move from LG, though it does make a lot of sense considering the upcoming phone launches that are already expected.
From the Etnews report:
Industries believe that LG is releasing V20 (tentative name) earlier since its popularity can be dominated by Samsung and Apple’s new phones if it is released in October. “Although V10 was released in October of last year, there is a high chance that its next model will be released a month earlier this year.” said a representative for an industry. “It can fall behind of Samsung and LG if it is released late.” However if LG pushes forward its release date, it is inevitable for LG to go head to head against Apple since it is likely that iPhone 7 will be released in early September if Apple’s consistent pattern on release dates is considered.
As for Google, it’s significant to see Nougat likely launching in August, with the widely-rumored duo of HTC Nexuses apparently hanging back until at least September. You have to go all the way back to 2009 and the original Droid for the last time a new Android version arrived without a Nexus
It’s also a coup for LG, which scores an important differentiator for its upcoming phone — at least in the eyes of enthusiasts. If the rumors are to be believed (and we’ll know soon enough if they are) the V20’s major rival, Samsung’s Galaxy Note 7, will launch on the older Marshmallow release.
We already know Samsung is hosting an event in August to reveal the Galaxy Note 7 officially, and Apple is likely going to announce the next iPhone in early September. If LG waited until November to announce the V20, odds are that it would simply be too late for most people.
LG gets a nice publicity victory out of aligning its new phone launch with Google’s roadmap for the stable Android 7.0 release — something it badly needs after the flop of the G5. Google gets the important bits into phone makers’ hands earlier than in previous years, (hopefully) meaning fewer new phones launching in Q4 on Marshmallow.
Meanwhile Google engineers get a little more time readying important companion apps and services like Assistant, Allo/Duo, Android Wear, Daydream and Google Home without holding back the Nougat source code drop. And who knows, maybe Google will have something extra special waiting on those new Nexuses when they do arrive.
Are you interested in the LG V20 or does something else have your attention this time around? Let us know your thoughts in the comments.