A month ago, Pokémon Go took the world by storm in the form of a game that changed the rules. The mobile game is still unavailable in various countries and there have been many reports of bugs and other problems. Despite all of this though, app analytics platform Sensor Tower has reported that the game has made history by earning more than $200 million in worldwide net revenue on the App Store and Google Play during its first month of availability.
Most wouldn’t see Pokémon Go as just a game. In fact, in this digital era, the game comes to us in the form of a revolution. It’s unique experience, combining indoor and outdoor exposure makes it one of the hottest applications one could download on their smartphone today.
The analysis by Sensor Tower considers the first 30 days after the launch of the game. Before Niantic’s Pokémon Go, Supercell’s Clash Royale held the top spot with almost $125 million earned in the first month followed by Candy Crush Soda with just under $25 million.
The popularity of Niantic’s newest game is unprecedented as the numbers suggest. While the growth was always positive, we saw a huge boost in the net worth of the game on the 18th of July. This was the day when Pokémon Go hit the Japanese market, the hometown of Pokémon and the place filled with the most loyal fans to the franchise.
This seems to be just the beginning, though, as Go hasn’t even hit the biggest markets in Asia, yet. Although no official word is out, Indian and Chinese fans can expect the game to go live in the next couple of weeks. With this development, the growth curve will see another inevitable pump.
Sensor Tower also reports that daily usage of the app is also unrivaled, averaging about 26 minutes in total. The Pokémon Go phenomenon is still in its infancy. It will be interesting to see the position the app holds in the next couple of years, after its reached global users and has been optimized to the fullest.
Until then, keep catching ’em all!