The White House just became the latest Facebook account to join the social network bot platform, with a new Messenger bot that will also be sent to the President of the label as easy as writing a message on Facebook.
Meant to be an option to contact the White House e-mails or letters, the White House Messenger bot guides you through the process of sending a message to American President Obama.
The White House’s Chief Digital Officer Jason Goldman says the move aims to open up opportunities for people to reach the President. It’s the same reason why the @POTUS Twitter and the First Lady’s Snapchat accounts were created.
The White House says Obama reads 10 letters every night and that they help keep him in touch with what’s happening around the country.
White House chief digital officer Jason Goldman says expanding the president’s reading material is meant to create opportunities for people to engage with their government in new and accessible ways.
Goldman says face-to-face time with the president may be more difficult than it was much earlier in the nation’s history, but technology now makes it possible for anyone with an internet connection to send a message to the president and the administration.
Of course, such as sending an email or letter to Pennsylvania Ave., sending a Facebook message does not guarantee the message ends up in the hands of Obama (or his or her screen). When you are ready to note Messenger, the bot asks for your contact information, including email address and phone number, in case the message is one of a handful that gets followup.