YouTube has launched a special beta version of its new YouTube Community tool today — giving access to a select group of high-profile video creators.
Designed to be a social platform for creators to engage with followers, YouTube Community will be housed under a new “Community” tab on the user’s YouTube channel. According to the announcement, YouTube Community will offer YouTube video creators the ability to text, air live videos and share images and animated GIFs with their followers.
“Viewers will be able to see your posts in the Subscriptions feed on their phones. They can also opt into getting a notification anytime you post,” writes YouTube senior product manager Kiley McEvoy on the YouTube Creator Blog.
According to McEvoy, this is a better way for creators to engage with their fans. “Community is a special release for us because it represents the deepest product collaboration we’ve ever done with creators like you,” he said. McEvoy put out a list of 12 channels the company has rolled out the beta version for, adding that it is looking to bring more of them on-board.
YouTube is working a whole new bunch of features to make its platform more engaging. According to Android Police, YouTube’s in-app messaging feature was spotted by several Android users. This means, that YouTube app users might soon be able to chat with friends, from within the app. “This is supposedly to get consumers to share more videos inside YouTube, getting them to watch more content and keeping the ad revenue up,” said Android Police. Users who already have the feature live can invite other people to chat.
Right now, the following YouTube channel owners are the only ones who have access to YouTube Community:
- John & Hank Green
- The Game Theorists
- The Key of Awesome
- The Kloons
- Lilly Singh
- Peter Hollens
- Rosianna Halse Rojas
- Sam Tsui
YouTube says giving these creators access is the “first step” to rolling out the tool and that it plans to include more creators in the months ahead. What do you think about the idea?
Source : Youtube Creators Blog