Blackberry announced a new Android phones called the DTEK50, back in July, a $300 unlocked device with a focus on what the company has always done best – security. Ironically, though, for a phone touted as the most secure, it did not have a fingerprint scanner. The fact that the Internet was quick to point out it was nothing but a rebranded Alcatel Idol 4 didn’t help its case either.
In other words, Blackberry didn’t make the DTEK50, they let someone else do it, TCL, more specifically, slapped their name on it, and flooded it full of their security features.
But it wasn’t a one off thing, if that’s what you thought. Blackberry is coming back with the DTEK60 and we seem to be nearing the official release of the smartphone. Here’s a quick look at what to expect :
- 5.5″ 2560 x 1440 Quad HD Display
- Qualcomm Snapdragon 820 Processor
- 4GB RAM
- 32GB Storage
- 21-megapixel rear-facing camera
- 8-megapixel Front-facing camera
- Fingerprint sensor
- Convenience key
- USB Type-C
- 3,000mAh Battery w/ QC3.0
Its clear, these are flagship level specs as opposed to the mid-tier specs of the DTEK50. The body of the DTEK60 and DTEK50 look almost identical with the exception of the rear facing fingerprint sensor on the DTEK60, BlackBerry logo, and rear camera placement. The rest of the device, with its rounded edges and front firing speakers, is the same as that of the DTEK50.
The DTEK60, like the DTEK50 will be manufactured by TCL, and looks like Alcatel Idol 4 as well. More closely, it resembles the Alcatel Idol 4s really.
You might wonder why Blackberry is outsourcing the manufacturing of its own devices? Blackberry’s hardware business has been driving down profits in a big way and even with two Blackberry android devices now in the market, the company barely holds a 1% market share. Therefore, Blackberry has finally announced that going forward, they plan to “end all internal hardware developement and will outsource that function to partners.”
Companies like Alcatel are already in the mix, but Blackberry could reach out to others willing to sell off phone designs to the security software guru like Google branding the HTC made Pixel as its own. Blackberry’s strategy will now focus entirely on software development, which means applications (like BBM) and security.
Here is the statement pulled from their Q2 earnings report that talks about the shift: