Dear Americans, T-Mobile really wants you to know that Verizon’s “exclusive” to sell the red-hot Google Pixel phone isn’t an exclusive at all. “Don’t let the ‘exclusive’ advertisements fool you, the Pixel phone is tested and proven to be fantastic on our lightning fast network, and we want to help you get the best of both worlds!” said the carrier’s CEO John Legere in a statement.
If you purchase an unlocked Pixel and bring it to T-Mobile and sign up for a T-Mobile One plan, you can get 50% of the purchase price back. That’s right, T-Mobile is offering to pay you (through monthly bill credits) to bring your new phone over to its network. Whether you purchased your Pixel through Google or another retailer, all you’ll have to do is validate your purchase online.
From T-Mobile’s announcement:
To take advantage of this limited time offer, purchase an unlocked Pixel from Google or anywhere else, sign up for T-Mobile ONE, then just show us your proof of purchase via our validation site. You’ll automatically see a $13.55 credit to your monthly bill for 24 months (for a grand total of $325, or half the cost of a 32GB Pixel).
T-Mobile is aggressive in their marketing here, and are positioning this as a way to “free the Pixel” which will no doubt please T-Mobile fans all over the nation, but there are a few caveats, sadly. First of which is that to take part in this promotion, users must sign up for the T-Mobile ONE plan, which might not be all it’s cracked up to be for some users. The second is that T-Mobile is only offering a maximum of $325.20, spread out over 24 months.
This will result in a reduction of $13.55 each and every month, for two years. This is of course half he cost of the entry-level 32GB Pixel which costs $650, for those that went all out on a 128GB Pixel XL, they won’t be saving 50 percent of that final total, just the aforementioned $325.20. On top of all that, T-Mobile requires some form of proof of purchase, which means that users will have to have purchased their Pixel new in order to best take advantage of the deal.
In addition to stealing steam from Verizon, the move can be seen as reaction to the Galaxy Note 7 recall: T-mobile (and other carriers) need a replacement flagship Android phone. The Google Pixel and Pixel XL, which opened to rave reviews seem like perfect candidates and alternatives.
This new deal from T-Mobile might not be perfect, but considering that a lot of users purchasing their phones outright will head to T-Mobile, it’s nice to see the firm play into the hands of an already captive audience. If you’ve been thinking of picking up a Google Pixel to use on T-Mobile but couldn’t justify the cost, this may make that purchase even easier for you.
How does this deal from T-Mobile affect your decision to buy or not buy the Pixel? If you already bought it unlocked, would you be going the T-Mobile route to get some cash back? Sound off in the comments below!