Android chips away the market from competing platforms to capture 88% of smartphone sales


Steve Jobs famously claimed that Apple would “go thermonuclear” on the platform after he blamed Google for stealing his idea. Years from then, today in 2016, smartphone shipments report from Strategy Analytics, Android’s share of global smartphone sales reached an impressive 88% – taking market share from Apple iOS, BlackBerry 10 and Microsoft Windows Phone, amongst others. This is an increase of 2% from the previous quarter.

Android has long been the world’s most prevalent smartphone platform with Apple iOS in second place, but looking through the details it appears that the Apple’s iOS has suffered from weak sales. Apple’s iOS share has gone done from 13.6% to 12.1% this Q3 2016, when compared to last year largely due to declining sales in the African and Chinese markets whilst Windows Phone and BlackBerry 10 have almost completely disappeared.

Smartphone shipments grew 6% from last year while Apple’s market share has dropped by 5% during the same period. “Android’s gain came at the expense of every major rival platform,” said Neil Mawston, Executive Director at Strategy Analytics.


In terms of smartphone shipments, Android saw a YoY growth of 10.3%, while Apple iOS saw its share for Q3 2016 decline by 5.2%.  iPhone has always been the sole carrier for Apple’s iOS and at a time when the “iconic” smartphone faces competition from several other metal built smartphones that offer somewhat similar specs at a much much lower price, Apple will need to adopt somehow.

The latest iPhone introduces relatively few new features whilst removing one that many customers still want: the headphone jack. With Nokia and Blackberry, we have seen what happens to market leaders who do not change with the market demands.

Microsoft already seems to be distancing itself from the smartphone market, Blackberry has adopted Android, and soon it will just be down to iOS and Android. Of course, even as Android continues it’s world domination and yet keeps growing year after year, we have to admit the OS is not without it’s faults.

As an android fan though, what would you say about Android’s ever growing lead? If you’re an Apple fan, what do you think is causing Apple to even loose market share let alone not being able to gain on it?

Source : Business Wire


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