Google Pixel XL adoption rate twice of Nexus 6P : But is it really a surprise?

The Pixel and the Pixel XL are not only two of the newest smartphones on the market, but they are also two smartphones that mark a departure away from the usual way Google does things. As a result, many will be watching the initial launch period of the Pixel and the Pixel XL to see how they perform. As this will be thought of as a large indicator of how Google is actually performing, now that it has joined the smartphone market in an official capacity.

Mobile marketing company Appboy claims that the week-one adoption rate of both the Google Pixel and Google Pixel XL smartphones are greater than that of the Nexus 6P.


So we are starting to see the first of what will be many reports coming through on the sales performance of the Pixel and the Pixel XL and according to this one, by Appboy, the Google Pixel has reached 0.016% of the smartphone market share after the first week, while the Pixel XL achieved 0.020%. The Nexus 6P took more than two weeks to hit the same level.

It is to be noted that while it does not provide direct insight into the number of ‘units shipped’, it provides a nice overview of how app usage can provide additional information on the level of smartphone adoption. The information drawn was based on analysis of 100+ million daily app devices and between October 20 and 27, 2016.

This inevitably does suggest that in its first week of release, the Pixel and the Pixel XL were being used by twice as much users as the Nexus 6P did during the initial week of availability. It’s speculated that the number of sales would have been even higher were the Pixels not restrained by Google and Verizon’s stock volumes.

In contrast to what Appboy normally sees in such data, the Pixel and the Pixel XL are not exactly conforming to normal behavior. For instance, the report notes that usually the ‘day after the release day’ is the biggest adoption day for new devices. In terms of the Pixel and Pixel XL, the reports notes that atypical spikes in adoption occurred ‘two days after release’ and again on October 25. The reasons thought to be be behind these spikes is the Pixel and Pixel XL stock levels dwindling and then becoming available again randomly.


Compared to Samsung, Google’s first wholly made device has a better growth rate at the moment. The growth rate for the Pixel and Pixel XL after their first week on sale reached 274% and 158% respectively. But of course, the Samsung flagships will be a year old in a few months while the Pixels are the newest kids in town. Also, as 9to5Google notes, both of Samsung’s previous Galaxy flagships reached greater market share in the first day than the Pixel and Pixel XL did in a week.

Of course, the Pixel and Pixel XL seeing better adoption rates in their first week compared to the Nexus 6P is not really saying much in terms of the wider smartphone market. Nor were the Nexus devices the actual competition for the Pixel line. Compared to the Galaxies and iPhones, Pixel sales are still nowhere given the amount of advertising Google pushed behind its phones.

But all things considered, this is the first ‘phone by Google’ and with that in mind, the numbers are quite impressive. Do you agree? Do you not? Have anything els to say? Type it off in the comments below.

Via : 9to5Google


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Powered by

Up ↑