Huawei aims to displace Apple from the No. 2 position within two years

Huawei had introduced two new flagship devices yesterday, the Huawei Mate 9 and the Huawei Mate 9 Porsche Design. The Huawei Mate 9 was one of the most anticipated smartphones this year, and is indeed a true powerhouse. The most interesting thing about it though, even though it has quite a few, is that Huawei claims that the machin-learning incorporated into the device will ensure that it learns your usage patterns and gets faster with usage and time opposite of what android smartphones are supposed to do.

Having that in mind, we knew that Huawei has big plans for the future, we’re talking about the third-largest smartphone manufacturer here after all. Huawei’s officials have gone on record before about their goals and today is no exception.

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For those who follow the smartphone industry, Huawei’s plans to overthrow Samsung and Apple are a well known story. And I’ll say it still seems like a long shot, since Sammy is way, way ahead of both Huawei and Apple even after the huge set back that was the Galaxy Note 7. Huawei’s Business Executive in Chief, Richard Yu, said at a launch event in Munich,“When we announced four years ago that we wanted to sell phones, people told us we were crazy. When we said we wanted to sell 100 million phones, they told us we were crazy.” Adding that he expected to improve Huawei’s position along with technology shifts, Yu said, “We are going to take them (Apple) step-by-step, innovation-by-innovation.”

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Now, this might sound hard to pull off, but it actually isn’t as much of a longshot as Huawei’s previous claims. Huawei’s results this year speak for themselves, as the company has already sold over 100 million devices worldwide, as it was reported a couple of weeks ago. According to Strategy Analytics report for Q3 2016, Huawei held 9% of the market (up from 8) and shipped 33.6 million handsets, while Apple held 12% of the market, and was able to ship 45.5 million units. Judging by their progress thus far, with Huawei’s growth, and Apple’s continous decline, it is definitely doable.

Samsung on the other hand is still miles ahead with 20.1% market share and that is after the Note 7 debacle. If Samsung manages to bounce back (as it most likely will with the Galaxy S8) Samsung’s market share could go back to being greater than Apple’s and Huawei’s combined market share.

Yu said that developing technologies, such as artificial intelligence, virtual reality, and augmented reality will present opportunities to overtake Apple with innovation. The exec is also adamant about winning the trust and loyalty of customers as Apple hasn’t pulled surprise moves and Samsung had to completely cancel its second half flagship smartphone, the Galaxy Note 7, due to a flaw which compromised the device’s integrity.

However, both Cupertino and the Korean Giant are poised for strong comeback next year, reportedly utilizing technologies such as edge-to-edge screens with embedded fingerprint scanners. 2017 will certainly be an interesting year for the smartphone leaders.

Source : Reuters

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