The brand Nokia died years ago but the legacy is still very much alive as the brand looks to rise from the ashes. The Nokia name is on everyone’s lips these days since the Finnish company is expected to make some announcements related to the smartphone industry. In fact, the company that bought the rights to launch Nokia phones, HMD Global, will be the one to manufacture, sell, and advertise these devices.
So before you rush out to buy that Porsche Design Mate 9 you might want to wait a couple of months for an equally eccentric alternative.
HMD Global – a subsidiary of Foxconn that acquired rights to Nokia’s phone business from Microsoft for $350 million back in May – has reportedly hired Mother, an established international marketing agency with offices in London, New York, and Buenos Aires. In recent years, Mother has been responsible for various United Nations, IKEA, and Stella Artois marketing campaigns and the firm currently boasts the title of the largest independent agency of its kind in the United Kingdom.
The first project of the newly appointed agency is a global launch campaign for the next generation of Nokia smartphones and it is set to kick off in early 2017.
Recent rumors suggest Nokia is planning to launch two devices running Android 7.0 Nougat, which would feature 5.2-inch and 5.5-inch QHD displays, a Snapdragon 820 processor, 22.6 MP camera, and a dust and water resistant metal unibody design. There’s also the humongous Nokia D1C tablet doing the rounds in the rumour mills. There’s no sign of those handsets just yet but there’s still a couple of months of 2016 left to see them teased.
“Nokia is a truly iconic, globally recognized and trusted brand. As the exclusive licensee of the Nokia brand for mobile phones and tablets, our ambition was to find a like-minded agency who grasped both the opportunity and responsibility in bringing a new product range to market,” said HMD global CMO Pekka Rantala, while announcing the partnership.
“Nokia is a brand that is known and loved all over the world,” added Mother founding partner Robert Saville. “We are thrilled to be working with HMD Global as it begins this exciting new chapter for Nokia branded mobile phones.”
Time will tell whether that’s just blind optimism or not, but one thing is certain – Nokia is coming back in a big way. Are you excited about what Nokia has in store?