Google Pixel trumps Apple iPhone in Black Friday popularity

Google’s new Pixel smartphones proved popular than Apple’s iPhone during the busy holiday shopping season between Black Friday and Cyber Monday. Even the Samsung Galaxy S7 sold better than iPhone 7/Plus according to the data presented by Localytics.

Google Pixel device activations were up 112% compared to the smartphone’s average number of activations in four preceding weekends. Samsung’s Galaxy S7 saw activations grow by 36% while the 9.7-inch iPad Pro and iPad mini 2 increased by 24 percent and 19 percent, respectively. At the bottom of the list is the iPhone 7, which saw a 13 percent bump in sales over Black Friday weekend, according to the research firm.


The data comes from Localytics analyzing customer activations from Black Friday, Nov. 24 through Cyber Monday, Nov. 28. Data was collected from apps and services that use the Localytics SDK, which the firm says is over 37,000 apps and web apps. That makes for 120 billion data points per month and 2.7 billion devices in total.

It’s hard to say exactly what caused the massive discrepancy in activations during the holiday weekend. Localytics said in a statement that its data will “confirm what many have believed since the device was released in October: the Pixel is a very impressive device.”


It’s worth noting however that the iPhone 7 and 7 Plus witnessed much higher demands than Google Pixel at launch and most who wanted to buy one have already bought one.

There are even more things to keep in mind with this information. This data is referring to total increase during the shopping weekend, so the sales prior to the weekend very much affect the weekend increase. For instance, the iPhone 7 likely had higher sales prior to the holiday weekend than the Google Pixel did. Thus, the larger holiday bump for the Google Pixel doesn’t necessarily mean that it sold more units in total. Instead, it likely brought Pixel sales closer to iPhone 7 sales. That’s not to say that the iPhone 7 didn’t have a lacklustre holiday weekend.


The data further compares the performance of the iPhone 7 against its predecessor’s last year’s Black Friday sales and interestingly the iPhone 6s saw a 36 percent increase in sales, while the iPhone 6s Plus bumped 29 percent. This year, the iPhone 7 Plus accounted for around 1 percent of the iPhone 7’s total 13 percent increase.

Regardless, it’s clear that Google is onto something and while analysts don’t expect the Google Pixel sales to match the iPhone’s they have said there’s strong demand for the device. Earlier this week, in fact, Morgan Stanley analysts predicted Google would sell about 3 million Pixel devices in the fourth quarter, and another 5 million to 6 million next year.

Source : Localysts

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