Windows 10 growth slows down as Windows 7 rebounds

Microsoft has been investing heavily in Windows 10, not only for a development point of view but also with marketing as well. The company is pushing the OS at every opportunity and occasionally crossed the boundary of forcing it on to machines even when a user does not want the OS.

Despite such aggressive efforts however, Windows 7 still remains more popular than it was in the summer, though it is considerably down year on year as we dive into the last Netmarketshare figures of 2016.

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Windows 7 stood at 48.34 per cent market share during December 2016, (which is a growth of 1.17% month on month but Windows 7 is still seeing a 7.34% year on year decline) suggesting that its take up in the enterprise market continues to be a lot slower than Microsoft would have hoped.

Windows 10 has experienced a rough several months, with the two-month period of September to October showing zero to negative month-over-month growth. The drop in month-over-month grown has shown a steady decline since the end of Windows 10’s free upgrade period, which Microsoft ended at the end of July.

However, it’s not all bad news, as at the end of December for 2016, Windows 10 is installed on ~24.5% of devices whereas, at the end of 2015, the OS was only installed on around 10% of machines. During the same period, Windows 7 declined from 55.68% to 48.34%, Windows 8.1 usage dropped from 10.3% to 6.9% and XP dropped slightly from 11% to about 9%.

It’s important to note that the data from Net Applications is only an estimate, having been calculated by recording the operating systems used by people who visit the firm’s client websites.

The last figure Microsoft publicly stated was that there are now 400 million devices running Windows 10 but this figure was released in late September. It’s safe to conclude that the OS is now installed on more machines at this point but we do not have an accurate figure beyond the number released in September.

While it was free, and being aggressively pushed on to users (whether they wanted it or not), Windows 10 saw strong growth, rapidly gaining significant market share. However, since it became a paid product, it’s fair to say the new operating system has been struggling.

Source : Netmarketshare

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