LG unveils World’s first QHD+ 18:9 display that will feature on the LG G6

LG Display today announced the world’s first 5.7-inch QHD+ LCD panel with a 18:9 aspect ratio. However, the company has not released an image of the panel, like they usually do. LG says that it has developed this display with 18:9 aspect ratio to provide more immersive viewing experiences and due to consumer demands for bigger screens. The display ratio has evolved from 4:3, 3:2, 5:3, 16:9 and 17:9, reflecting demand for larger displays to consume multimedia content.

The 18:9 ratio will, according to the company, also allow consumers to multi-task by using the dual-screen feature.lg_display.jpg

“18:9 aspect ratio is also optimized for multi-tasking, using dual-screen functions”

According to the company’s press release, they have confirmed that this new LCD will be finding its way into the LG’s next flagship smartphone for 2017, which we can only assume is the upcoming LG G6. The 5.7-inch LCD panel will provide a 1440 x 2880 resolution with 564 pixels-per-inch which is higher than the conventional QHD LCDs (538ppi) and will make use of LG’s proprietary in-TOUCH technology. This eliminates the need for touch cover glass by using a touch sensor inside of the LCD cell —said to offer a superior response rate.

LG says that due to a 10-percent increase in transmittance, the outdoor visibility of the display has been improved as well. Further, the power consumption has been increased by up to 30 percent, as per company’s claims. Excluding the cover glass, the module is reportedly less than 1mm thick and has its bezel width reduced by 20 percent at top and around 10 percent on the left and right sides in comparison with conventional QHD LCD displays, as pointed out in a report by Korea IT Times.

This translates to a difference of 0.2 millimetre on the sides and 0.54 millimetre on the bottom. “We expect to maximize user experience and customer value through the super high-quality display with its new 18:9 aspect ratio, which sets it apart from conventional displays for smartphones,” Byeong-koo Kim, senior vice president and head of mobile development Group 1 at LG Display.

The fact that LG is working on its display technology, especially one that manages to reduce the bezel size by 20 percent, shouldn’t be very surprising because Samsung’s next is rumoured to feature a near bezel-less design with a 90% screen to body ratio. Being the fiercest of rivals that these Korean giants are, it was only a matter of when, and not if.

What do you think about the prospects of a 18:9 display on smartphones?

Via : Korea IT Times

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