The movie Her (a good movie by the way) painted a future where AI assistants are ubiquitous but it failed to mention just how many of them there will be. To say that the race for digital AI assistants has started, would only be stating an obvious fact. Apple has Siri, Google has Now, and also the Assistant, Microsoft has Cortana, Amazon has Alexa, Samsung is rumoured to be working on Bixby and now it appears Nokia has set sights on building its own artificial intelligence assistant which might be called by the name ‘Viki’.
GSMInfo has obtained a document that indicates the company (Nokia Solutions and Networks, not HMD) filed for a EU trademark with the description :
Software for the creation and monitoring of mobile and web digital assistants working with knowledge and combining all data sources into a single chat and voice based interface
At the moment, this is all that is known about this filing. When asked by Engadget, a Nokia spokesperson said that it does file applications for trademarks but “we don’t comment on how, whether or when they may be used for Nokia products or services.” Nokia, which recently revived its brand with the launch of the Android powered Nokia 6 in China, seems to have its heart in the right place.
It will be interesting to see what ends up happening with the digital assistant if it makes it into the hands of consumers. It’s possible the assistant could be sold to other companies for use in other Android smartphones. That is especially true given the fact that Huawei recently decided to use Amazon’s Alexa in the Mate 9, Huawei’s flagship smartphone. It’s possible that Nokia is pursuing a similar situation.
We’re not yet into the age of digital assistants, and yet, we seem to have so many of them already with many more rumoured to arrive. Big companies are starting to go ahead of the curve, and I can’t help but wonder if Digital Assistants are the next Smartwatches, or VR headsets. You know, the future of tech that every company is trying to push onto consumers yet most people just don’t seem to care.
Via : Engadget