In what is indeed disappointing news for fans of the Samsung Galaxy smartphones, the head of Samsung’s mobile business confirmed that the Galaxy S8 will not be unveiled at MWC 2017 next month. DJ Koh has given a clear indication that the phone will be subject to more testing to ensure it doesn’t follow the same ill-fated path as the Galaxy Note 7. Koh told reporters at the presser that “lessons of this incident are deeply reflected in our culture and process”.
MWC is the trade fair starting at the end of February where handset manufacturers tend to showcase their latest developments. Samsung has been in the habit of unveiling new flagships at MWC, as it did last year with the launch of the Samsung Galaxy S7 Edge. It’s the first time in four years when Samsung does not launch its flagship phone in Barcelona. Koh said the device would launch this year but didn’t specify when.
Multiple rumors, however, suggest that the S8 would be launched in mid-April, possibly in New York. A couple of rumors claimed Samsung would have a kind of soft launch at MWC, but those stories didn’t make much sense in the first place. Referring to the company’s report as to why the Note 7 suffered from battery issues, Koh said Samsung would be “working hard to regain consumer trust.” He stressed Samsung will check, double-check and triple-check batteries at each step of the production cycle to avoid repeat disasters.
Quite a lot has been rumoured about the Galaxy S8, many renders have surfaced and to say they indicate a massive redesign will be an understatement. The stakes are obviously massive for Samsung after the PR nightmare they named the Note 7. Although, while Samsung is taking the back seat at MWC this year, we already knew that LG had chosen the 26 February to unveil the G6 flagship at Mobile World Congress in late February, which is the day Samsung usually unveils its newest smartphone.
Source : Reuters