Apple climbs over Samsung to lead smartphone sales for Q4 2016 but Samsung is still number one

It has been a while, but Apple has finally become the world’s number one smartphone manufacturer. Well not exactly that, but as long as you only consider the three months in the fourth quarter of 2016, Apple managed to best Samsung’s 17.7% of the global smartphone market with 17.8% market share thanks to the Galaxy Note 7 drama. Apple sold a company record 78.3 million iPhone handsets during the fourth calendar quarter, topping the 77.5 million handsets shipped by Samsung during the same three months.apple-vs-samsung.jpg

The data released by Strategy Analytics reveals that Apple’s market share for Q4 2016 showed a growth of 4.7% year-over-year which is rare for Apple these days but shouldn’t be surprising because Samsung’s sales for the same period dropped down by 5%.

“This was the iPhone’s best performance for over a year, as Apple capitalized on Samsung’s recent missteps,” Neil Mawston, executive director at Strategy Analytics, said in a statement.

The other major global players in the top 5 during the quarter were Huawei (10.2%), Oppo (6.7%) and Vivo (5.8%) respectively .

Given the negative impact of the Note 7, Samsung still claimed the number one spot when it comes to 2016 overall with 309.4 million smartphone shipments which is a decline from the 319.7 million in 2015. Apple’s shipments fell as well from 231.5 million in 2015 to 215.4 million in 2016. Despite holding on to the top two spots in 2016, Samsung shipped 10.3 million fewer handsets last year, while Apple delivered 16.1 million fewer phones.

If you’ve been following Verdict it should be quite obvious where the major chunk of this decline in sales from the top two smartphone manufacturers went. It went to Huawei which shipped about 138.8 million smartphones in 2016 which is more than the 107.1 million it managed an year before that. A comfortable 31.7 million increase in shipments which is more than the entire decline in shipments of Samsung and Apple combined (26.4 million).

Overall, global smartphone shipments grew 3 percent to hit 1.5 billion units in 2016.

Global Smartphone Vendor Shipments (Millions of Units) Q4 ’15 2015 Q4 ’16 2016
Samsung 81.3 319.7 77.5 309.4
Apple 74.8 231.5 78.3 215.4
Huawei 32.6 107.1 44.9 138.8
OPPO 14.8 39.7 29.5 84.6
Vivo 13.3 39.0 25.6 71.9
Others 186.2 703.2 182.9 668.1
Total 403.0 1440.2 438.7 1488.2
Global Smartphone Vendor Marketshare (%) Q4 ’15 2015 Q4 ’16 2016
Samsung 20.2% 22.2% 17.7% 20.8%
Apple 18.6% 16.1% 17.8% 14.5%
Huawei 8.1% 7.4% 10.2% 9.3%
OPPO 3.7% 2.8% 6.7% 5.7%
Vivo 3.3% 2.7% 5.8% 4.8%
Others 46.2% 48.8% 41.7% 44.9%
Total 100.0% 100.0% 100.0% 100.0%
Total Growth: Year-over-Year (%) 6.0% 12.2% 8.9% 3.3%

Via : TheInquirer

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