The relationship between Apple and Samsung is more than that of a rival, in fact, Samsung has such relations with a lot of its rivals which end up using arts manufactured by Samsung in their products to compete with Samsung. iPhones are no different and they’ll now be more dependent on Samsung than before. Last year Apple placed an order for 100 million 5.5-inch OLED panels from Samsung to be used in the upcoming iPhone 8, with the value being estimated at $2.59 billion. Now they have ordered an additional 60 million panels.
According to a report from The Investor, the total value of the new deal is estimated to be around $4.3 billion. Samsung officials have however refused to confirm or deny the report, unsurprisingly. Samsung is the biggest OLED manufacturer in the world and over 70 percent of its devices use them. Apple is the 2nd largest smartphone manufacturer and hence the huge number of OLED panels ordered aren’t that surprising either.
Samsung Display, the Samsung subsidiary concerned with the OLED displays controlled 23 percent of global display shipments in 2015 for screens smaller than 9 inches followed by Japan Display (16%) and LG Display (14%). Rumors say the iPhone 8 is expected to include an OLED screen as a way for Apple to make the device thinner and include an edge-to-edge design with various features including something like Qualcomm’s SenseID, only with TouchID instead.
It is also rumored that the next iPhones will come in three different sizes, and whether that’s true or not we will know later, but this additional order could possibly mean that these OLED panels will find their way onto the other variant(s) of iPhone 8. No matter if you are a passionate Apple fan or Samsung hater, anyone who has seen one of Samsung’s new Galaxy S7 handsets would surely appreciate their next smartphone having that beautiful a display.
Over the years, the cost of OLED displays has fallen lower than LCDs and the demand thus is rising.