Samsung has, for quite some time now, been leading the global smartphone market with its well-made hardware based on strong competitiveness of parts for many years. But as the market gets flooded with cheaper Chinese options that provide a flagship experience with the price of smartphone components coming down, it is getting increasingly difficult to justify the price tag for Samsung’s flagships.
Cheaper device models are able to provide a smooth, joined up experience for the customer once reserved for flagship models. Companies such as MediaTek have introduced new, higher performance mid-range chipsets, and Samsung itself has contributed to this by selling its AMOLED panels at more affordable prices, meaning that more and more models are gaining this once-premium display type. Continue reading “Samsung Electronics will focus more on software going forward, not the hardware”